PR has never been so important


Over the last year it has become more and more important to not only ensure that you manage your assets effectively but to ensure  that your company retains a good public image , who knew that PR would now play such a huge part in business strategies and influence the instructions that surveyors and solicitors now receive.

What has become so apparent is the need for valuers to not only be able highly skilled in valuation but also have the ability to adapt to their clients ever changing requirements and in turn tailor their reports and approach to suit their client’s needs. More so than ever Freeholders need forward thinking valuers who not only think outside the box when negotiating but also have the ability to be one step ahead of the game when it comes to public relations and ensure their clients remain under the parapet . Being a commercially minded Freeholder who remains out of the headlines is extremely difficult and they must ensure they have valuers and solicitors working for them who are 100% on the same page and have the ability to adapt to changing circumstances and requirements .

It is common knowledge that a lot of the big players in the industry are now backed by and funded by institutional investors such as pension funds and the importance of good PR has never been greater with these investors not only pulling the strings but being in control of millions of people’s hard earned pensions.

Being a valuer in today’s market not only requires you to have an exceptional knowledge of Leasehold Reform but also requires you to have a creative innovative approach to negotiating with an awareness of public relations and the potential press implications for your client . It is a new era for valuers with more challenges than ever and to ensure your clients remain happy you need to offer them substantially more than a best and worst case figure .

Here at McDowalls we pride ourselves on our ability to adapt to the ever changing environment that is Leasehold Reform and ensure that our clients not only stay one step ahead of the game but continue to see improved results despite the ever increasing oppression that Freeholders are currently facing. We tailor every report to support our client’s financial and business objectives and structure them so that they are clear and concise . We have some of the best negotiators in the industry and our innovative expertise ensures our client retention is second to none. If you want the best results , you need to work with the best.

Article written by Colin Horton, Head of Valuation at McDowalls & Founder of YLP